Dr. Suzanne De Janasz

ONE OF ONLY THREE WOMEN IN THE TOP 10! 

For nearly 30 years, Dr. de Janasz has engaged with countless individuals and groups on six continents, helping them improve organizational processes and outcomes by enhancing leadership, negotiation and persuasion skills and capabilities. Dynamic, entertaining and relatable, Suzanne brings a unique combination of rigor and relevance to create a learning experience that will transform one’s confidence, abilities
and resilience as negotiators and leaders.

Being able to navigate through conflicts and optimize negotiation outcomes is more important than ever. Unresolved conflict is rampant in the post-pandemic, disconnected (even in organizations who’ve returned to office), politically-charged workplace and is estimated to cost $359 billion annually in the U.S. (similar cost in Europe and £28.5 billion in the U.K.).


These costs arise from stress, absenteeism, decreased motivation and accuracy, counterproductive behavior (strained and nonexistent communication, blocking, bullying, harassment), lowered productivity/output, turnover, difficulty recruiting, loss of customers and strained reputation. Absent trust and collaboration, employees disengage and minimize interaction or worse, they interact in ways that increase the negativity in an already strained culture.

In her decades of working with organizations, Suzanne has demonstrated a keen ability to facilitate  transformational improvement in negotiation and conflict resolution skills and has earned her the:

#8 RANKING IN GLOBAL GURUS TOP 30 NEGOTIATION EXPERTS (2025)

Companies Suzanne has worked with

Christina M. Surawicz, MD MACG, Associate Dean for Faculty Development,
Professor of Medicine, University of Washington School of Medicine

“Incredibly useful and thought-provoking workshop. Her passion for her topic infused us with motivation, inspiration AND skills. I typically get uncomfortable with role-playing, but I found that practicing as we did here was invaluable.”

Erin Dwyer, Managing Director, Stakeholder Engagement & Communications, Center for Audit Quality

“Suzanne’s negotiation workshop for a group of 30 senior women leaders in the capital markets was not only energetic and engaging, but also provided practical tips. The opportunity to participate and be coached on a simulation allowed us to put our learning to work. Our participants loved it, noting that they felt more confident and ‘buoyed’ after the session!”

Jimettra Lundy, Contracts Manager, BAE

“This is the best negotiations course that I have taken. I have thoroughly enjoyed the discussions, learning from others, and more about myself.”

Shannon Bray, MIRM, MCSP, General Marketing Manager, Van Metre Homes

“Being a successful negotiator is about more than just optimizing dollars and cents—it’s about finding creative solutions that work for all parties involved. Suzanne provides a comfortable environment in which to hone your skills and her expertise enables her to provide invaluable feedback. I learned advanced strategies in preparing for and conducting negotiations in a safe space, which helped me to confront my fears and bolster my self-confidence. Highly recommended!”

Companies large and small trust Suzanne to help transform how their teams negotiate and resolve conflicts, closing knowing/doing gaps through experiential programs custom-designed to help teams create greater value, capture more revenue and increase the bottom line while maintaining integrity and creating sustainable, trust-based collaborative relationships with internal and external partners.





Suzanne’s training in organizational psychology, human behavior, learning/development and research methods combined with extensive executive training has resulted in numerous peer-reviewed articles, best-selling textbooks used around the world and business publications (Forbes, HBR, Fast Company) and featured in global newspapers (WSJ, FT, CNN.com), radio programs and podcasts.









Why Work with Suzanne?

Actionable, practical,  immediately  implementable techniques

Actionable, practical,  immediately  implementable techniques

Real-world insights and research-backed techniques

No generic “win-win” platitudes here; instead, Suzanne helps teams tackle their blind spots, recognize biases and overcome self-limiting habits, behaviors and fears. Participants build confidence and skill to navigate high-stakes conversations, build influence and effect positive change through exercises, video observation, live simulations, debriefs, discussions and feedback, supported by peer mentoring.

Hands-on approach that gets results

Recognized by peers and participants alike with teaching awards and accolades, Suzanne’s pioneering contributions—hundreds of experiential exercises, case studies and simulations which appear in her market-leading textbooks that are in use around the world (Interpersonal Skills in Organizations, 8th edition, McGraw Hill, 2026; Negotiation and Dispute Resolution, 3rd edition in progress, Sage Publications, 2027)—breathe life into theories and concepts.

People learn by doing. Throughout her career, Suzanne has been passionate about developing innovative approaches that not only embed knowledge but also create mindset and behavioral shifts. Learning requires discomfort; if you’ve heard or done it all before, you could sit through training and learn very little. It takes novel situations, uncomfortable scenarios and realistic simulations to create new “muscle memory".

Suzanne’s approach is different…and effective.

Providing bespoke opportunities for meaningful and actionable growth focused on individual participants’ current and future challenges and goals 

Relevant and practical knowledge and skills

Entertaining with storytelling, videos and humor

Engaging learning through self-assessment, practice and reflection

“Going where they are.” Suzanne seeks to understand and design programs aligned with participants’ characteristics (e.g., gender, cultural, generational and hierarchical differences) and the context in which they operate (e.g., technological changes, industry trends), critical for learning effectiveness.

Suzanne has been delighting audiences and effecting change for decades with her approach which features:

Beyond the many powerful testimonials Suzanne receives, those she cherishes most note participants’ belief in their elevated skills and confidence and excitement for helping others develop similarly. Expanding the impact well beyond current leaders and professionals is a key value. It’s why she also runs pro-bono workshops to help girls become more confident and competent negotiators. Because self-limiting behaviors don’t start when women enter the workforce.

Click the button below for some of her more popular topics and reach out directly to discuss the content and approach that will have the greatest impact for your audience.

Featured publications

I have negotiated before and did ok. What’s the benefit of negotiation training?

FAQs

FAQ

I have negotiated before and did ok. What’s the benefit of negotiation training?

If you’ve ever made an offer (or counteroffer) and gotten a near-instant acceptance, it probably means you could have gotten more…maybe a lot more. Many of us “learn” negotiation by watching our parents, colleagues or a TV show. Where’s the science behind that? Getting lucky is not a repeatable strategy. 

There are many elements to consider and plan that will position you for success in a negotiation. Formal training in the art and science of negotiation helps you get what you and your organization deserve and want while also maintaining or improving the trust and relationship with other parties. As we see fewer one-off negotiations, taking a longer-term approach is essential.

Years ago, I attended a workshop at school or work and still utilize some of these techniques.
What’s changed in negotiation theory and practice that warrants more training?

Years ago, I attended a workshop at school or work and still utilize some of these techniques.
What’s changed in negotiation theory and practice that warrants more training?

Over the last five years in particular, we’re seeing a higher percentage of negotiations being  handled in ways that don’t involve in-person, face-to-face negotiating. Virtual negotiations—that may include email, text message, phone, fax, videoconference or a combination of these—hold some advantages as well as disadvantages over traditional face-to-face negotiation. It would behoove anyone to acquaint themselves with these advantages and disadvantages, as well as learn how to maximize the former and overcome the latter.

Also, we’re seeing the impact of AI in both helping people prepare for as well as carry out  negotiations. There are important lessons to learn, especially with the use of AI in negotiations increasing.

I find negotiating stressful, particularly when there’s conflict or aggressive behavior. How can I deal with this?

I find negotiating stressful, particularly when there’s conflict or aggressive behavior. How can I deal with this?

One key to reducing stress is preparation, and there’s an art to that. Another important set of  skills involves ways to promote open dialogue, invite discussion, and demonstrate a willingness to listen to opposing viewpoints. Lastly, individuals have underlying preferences for how they approach conflict; uncovering this tendency will enable you to use mindfulness and practice to shift your approach to align with the situation. 

I get especially concerned when I think the other party is lying or engaging in unethical behavior. Are there effective ways to deal with this?

I get especially concerned when I think the other party is lying or engaging in unethical behavior. Are there effective ways to deal with this?

Indeed there are. Recognizing these patterns is the first step and choosing an appropriate response comes next. Ignoring such behavior is generally not recommended because it invites the behavior to continue. Saying nothing is the same as saying that you’re fine with such behavior. Better strategies include asking particular questions or calling out the unethical behavior and inviting the other party to correct their own behavior without being demeaned or forced.

I also teach negotiators how they can resist the temptation to lie or be unethical.

I’ve noticed that people from other countries tend to take different approaches to negotiating, including how they communicate, how close they stand, how formal or informal they are with their clothing, greetings, and use of contracts, among other differences. Can I learn to be effective with people from other cultures—whether on my team or the opposing team?

I’ve noticed that people from other countries tend to take different approaches to negotiating, including how they communicate, how close they stand, how formal or informal they are with their clothing, greetings, and use of contracts, among other differences. Can I learn to be effective with people from other cultures—whether on my team or the opposing team?

The simple answer is yes. Cross cultural research and its application to negotiation is extensive and growing. Scholars and practitioners alike know that even though it may be unintended, negotiators may not only offend others, but may see reduced or suboptimized outcomes when they’re unaware of these differences and the strategies for managing them. It’s also critical to know what other negotiators expect in terms of your behaviors given the culture you identify with. There are many things to consider to prepare for such a negotiation, and by increasing your sensitivity to these cultural differences, you minimize the chances of offending and jeopardizing a relationship or outcome that can harm you or your employer. 

Speaking of employers, are there differences in how to approach in internal negotiation (asking for a raise or promotion) versus a salary negotiation that follows a job offer?

Speaking of employers, are there differences in how to approach in internal negotiation (asking for a raise or promotion) versus a salary negotiation that follows a job offer?

There are! One key difference with an internal negotiation is that you probably know more about the company culture and the interests of the person with whom you’re negotiating. You can use this information to make more compelling arguments. You also may have internal colleagues who can champion your cause, as they can speak to your achievements, expertise, and capabilities.

There’s a lot to unpack in salary negotiations…and I urge you to learn more! Just know this: asking for and receiving a $7000 higher starting salary can amount to $642,000 (but likely more than a million dollars!) over your career. Money isn’t everything, but leaving it on the table has consequences.

I can watch videos on LinkedIn or YouTube to learn how to negotiate. What’s the benefit of hiring a negotiation consultant?

I can watch videos on LinkedIn or YouTube to learn how to negotiate. What’s the benefit of hiring a negotiation consultant?

Anyone can post a video. What’s the science behind their approach? How do you know their “winning ways” will work for you, in your industry, with your customers? Dr. D draws from her decades of negotiation research, work with diverse students and executives and hundreds of publications to tailor every workshop to ensure actionable insights, real-world relevance and results that resonate across roles, industries, and cultures.

When you invest in your negotiation skills by hiring someone like Suzanne, you get far more in return than you do if you spend hours watching videos or tracking down information from disparate sources.

Custom solution… that’s where I come in! I tailor every workshop to the exact needs of the organization I’m working with. That way you maximize the ROI of the time spent learning…leaving with actionable skills. 

Science-backed, human-centered

I’ve noticed that the majority of negotiation books and resources are created by men. Gender doesn’t matter, right?

I’ve noticed that the majority of negotiation books and resources are created by men. Gender doesn’t matter, right?

Actually, research shows that men tend to be more direct (communicating to assert dominance) and engage in behavior that is competitive, aggressive, and prone to bullying. When displayed by men, this behavior is not condoned but rather expected. 
When women act this way, they are called bossy, bitchy, nasty and impossible to work with. They receive less pushback when their behavior is more aligned with social expectations, which doesn’t mean being soft or passive; it’s complicated. It’s no surprise that women in my workshops recognize the difference in what they’ve been taught in the past and are grateful to learn from someone who not only has done significant research in this area but also, as a woman, uses these strategies in her negotiation regularly…to excellent effect.